Every Covid-19 Commercial is Exactly the Same

In unsicheren Zeiten wie diesen gibt es wohl nur eine einzige Art die Zielgruppe anzusprechen.Zumindest kommen Agenturen irgendwie nur noch auf die gleichen Ideen ?

18.04.2020

We are here for you!

Corporate Covid-19 response videos are eerily similar. *Cue somber piano music* When a company or brand releases a Coronavirus Response ad, they might tell you that we’re living in „uncertain times“, but that „we’re here for you“. They may say their top priority is „people“ and „families“ by bringing their services to the „comfort and safety of your home“. And don’t forget: „we’re all in this together!“

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